Attention Cricut Owners Who Keep Hearing “You Should Sell These…”

Without quitting your job, buying ads, chasing followers, or learning to act cheerful on video

My name is

Wendy Farris

I live in Zanesville, Ohio. For years I ran the front desk of a dentist’s office.

I also had a Cricut sitting in my spare bedroom for fourteen months before I charged anyone a dollar for what it made.  

Not because I wasn’t good at it. Because nobody ever handed me the business layer.

The pricing math. The Etsy titles buyers can actually find. The follow-up system that brings past customers back. The minimum order conversation with a real estate agent who wants twelve tumblers in two weeks.  

I figured all of that out the slow way. Eight months of trial and mostly error, one lucky $190 order priced by accident, and a $45 workshop in Columbus where an afternoon speaker named Perry Belcher sat down with me after the session and showed me I had been undercharging bulk orders by 35 percent while a list of 22 repeat buyers sat completely idle.  

I ran the follow-up he sketched out on the back of the workshop handout. Within 60 days, 11 of those 22 customers had come back. Four became regular reorder clients. That one change added $590 to my monthly revenue without a single new customer.  

This book is everything I worked out between that accidental first order and the $2,500 a month I clear now. I wrote it so you don’t have to spend eight months doing what I did.

The Machine Isn't the Problem

If your Cricut has been making gifts, decorations, and things people keep telling you to sell, you already have what you need.  

Custom car decals. Wedding favors. Tumbler wraps. Wall quotes. Seasonal stickers.  

These are the five products that move consistently, and you probably already make at least two of them. What’s missing isn’t skill. It’s the operating system around the machine you already own.  

That’s what this book fills.

The first paid order taught me the problem.

In February 2022, a real estate agent named Donna came into the dental office where I worked.

She saw a tumbler I had made for our receptionist’s birthday. She asked if I could make twelve for a client appreciation event. I said yes. Then she asked what I charged. I made up a number. She wrote the check without blinking.

That night, I went home and did the math. By accident, I had priced the order about right. That bothered me more than if I had priced it wrong. If I had guessed correctly once, I could guess wrong the next ten times. I needed a formula, not a lucky answer.

That’s where most Cricut sellers get hurt.
They’re busy, but they are not paid correctly. They’re getting compliments, but they are not getting repeat orders. They’re making nice things, but every order feels like starting over.

What the Book Actually Shows You

Ten thousand YouTube videos cover the craft. None of them cover the business. This book is the business.

Pricing that doesn't leave money behind.
Materials plus machine wear plus labor plus platform fee equals a floor price you never go under. Chapter 2 walks through the math for each of the five products so you stop guessing and start knowing.
Etsy listings that show up in search.
The difference between a listing that sits and one that sells is keyword research and title structure. Chapter 4 covers both, including how to use EverBee to find what buyers are actually typing.
An order system that scales.
Without a production log and an intake workflow, every busy week turns into a lost order or a missed deadline. Chapter 5 builds the system from scratch.
Local B2B accounts that pay well and reorder on a cycle.
Real estate agents, mortgage brokers, restaurants, schools. These buyers purchase in bulk, come back every six to eight weeks, and they're not shopping Etsy for the lowest price. Chapter 7 is the one most sellers skip and shouldn't.
The growth decisions that actually matter.
When to add a second machine. When to hold steady. When more hours means the problem is pricing, not capacity. Chapter 10 is the map.

The Numbers, Straight

I clear $2,500 a month working 15 to 18 hours a week from a spare bedroom. No employees. Only two Cricut Maker 3 machines, a secondhand heat press I paid $180 for, and a 40-customer direct client list that bypasses Etsy entirely.  

That’s the steady state. It’s not month one.  

Month one runs around $400, mostly from people who have been waiting on you to start. By month six you’re near $1,200 with a real client list starting to form. At twelve months you’re in the $2,000 to $2,500 range with B2B accounts providing a steady income floor.  

No shortcuts. The machine doesn’t pay for itself in 30 days. The path runs through the middle: real work, real numbers, in a steady direction.

Pricing is where I lost the most money.

Most people underprice because they leave out time.

They count the blank. They count the vinyl. They forget the 35 minutes they spent resizing a name, fixing a cut, weeding small letters, applying transfer tape, packing the order, and answering three messages.

Time’s part of the price.

In the book, I use this formula:

Materials + Time + Overhead + Margin = Price

That sounds plain because it is.

A single tumbler might land around

$21

A dozen tumblers might land around

$190

A dozen tumblers might land around

$8.50

The number changes by product, material cost, and how long you take. The formula stays the same. The first time you run it, it feels slower than guessing. After that, it gives you a number you can say without apologizing.

That matters when someone asks what you charge while standing right in front of you.

Custom orders need a track to run on.

A custom order can get messy before you even cut the vinyl.

The customer sends the name. Then the color. Then the size. Then she changes the spelling. Then she asks if it can be ready Friday. If all of that lives in text messages, you are going to miss something. I did.

The book gives you the order flow I use now:

That’s not fancy. It is just the order things need to happen.

When you use the same order every time, the work gets calmer. You spend less time searching messages and more time finishing the job.

That’s how a custom order stays paid work instead of turning into a favor with a tracking number.

Customers matter more than followers.

I won’t teach you to become a social media person.

I didn’t build my business that way, and most women I know don’t want that job.

I’d rather have 40 people who have bought from me before than a page full of strangers who like craft photos and never order at all.

Past buyers are the first place I would look.

A bride who bought favor stickers may need bridesmaid tumblers. A teacher who ordered classroom decals may need holiday gifts. A real estate agent who bought closing gifts may need another batch in six weeks.

Most sellers finish the order and disappear.

I show you how to follow up without being strange about it.

A short message at the right time can bring back money you were leaving on the table.

Local accounts can be better than random orders.

Etsy helps, but it’s not the whole business.

Some of my best work came from local buyers who needed a real person and a clear answer.

These buyers care about turnaround, names being spelled right, and knowing who to call if the order changes.

That’s an advantage a small Cricut seller can use.

You do not need a giant account. You need a few people who come back because the first order went well.

That’s quiet money.

It pays for materials, then the machine, then the next thing your household actually needs.

Here's What You Get

The Cricut Cash Business eBook

100 pages covering the complete system from product selection through B2B client accounts. Pricing, Etsy SEO, order management, local sales, tax basics, and scaling decisions. Every chapter ends with one specific action to take before opening the next one.

The Craft Cutter Pricing Formula Cheat Sheet

a one-page pricing calculator pre-filled for the six top-selling Cricut products. Materials, machine wear, labor, platform fee. Your floor price for every order, calculated. Print it and tape it inside your craft room.

The Seasonal Sales Calendar

which products to push each month, with six-week lead times flagged for Valentine’s Day, Mother’s Day, Halloween, and Christmas. One page you’ll refer to year-round.

The 5 Revenue Streams Mind Map

every income path available from equipment you already own: custom orders, Etsy digital files, local business clients, seasonal wholesale, and craft fair rotation. One page showing the full picture.

The Custom Order Form (Canva Template)

a branded one-page intake form for every customer order. Client name, product type, size, material color, quantity, due date, agreed price, deposit paid. Stops orders from living in your head.

The MindPal AI Assistant

trained on the pricing math and systems in this book. When you hit a question between chapters, this is where you go. Available at MindPal.

Add the Audiobook at Checkout

A 45-minute audio version of the book, available as a one-click add on the checkout page. If you absorb material better by listening, or you want to work through the system during a commute or a production run, grab it before you complete your order.

The Business Operating System

After the book, the thing that keeps most sellers stuck is the tracking. Revenue numbers reconstructed at the end of the month. Order logs living in the Notes app. No clear picture of what’s actually working.  

The Google Sheets Business OS fixes that. A pre-built tracking system for revenue, orders, cost of goods, and client accounts, adapted specifically for Cricut sellers running a real side business. Includes Notion templates and community access. Available as a one-click add on the page after checkout. Details at [SHEETS-BOS-URL].

Customers matter more than followers.

I priced it at $27 because that is the number I would have paid when I was still trying to piece this together from YouTube, Facebook groups, and one course that taught me how to open a shop but not how to run one.

Inside the book, you’ll learn:

Why most Cricut sellers stay busy without getting paid correctly
Which five product types I would start with if I were beginning again
How to run the pricing formula before you quote a custom order
What to do when a customer pushes back on price
How to write Etsy listings around buyer search terms
How to photograph products without turning your house into a studio

How to keep custom orders organized before mistakes happen
Why repeat customers matter more than strangers scrolling past your shop
How to approach local buyers without sounding like you joined an MLM
What designs to avoid so you do not put your shop at risk
How to think about sales tax, Schedule C basics, and when to ask a professional

That last part is not legal or tax advice. I am not your CPA or attorney.

I do cover the basics in plain English because skipping that layer can cost you later.

Most people skip this step.

Don’t skip this step.

The Guarantee

Read the book. Work the system. If it doesn’t produce results, email me and I’ll refund every cent. No forms, no hoops, no explanation required.

If your Cricut has been waiting, this is a fair next step.

You don’t need another stack of vinyl to feel prepared.

You probably do not need a new machine yet. You do not need to announce a business to everyone you know before you have one listing that makes sense.

You need the next right work in the right order.

That is what I put in The Cricut Cash Business.

If six more months pass, your machine will still be sitting there. Your Etsy shop may still have the same five listings. People may still be saying, “You should sell these.”

The difference is whether you have a price ready when they ask.

Why $27

Because the information in here used to cost $297 and came buried inside a course with 40 hours of material and no clear starting point.  

This book is the starting point. Every chapter is a decision you need to make before the next one makes sense. You don’t skip ahead because you can’t.  

Follow it in order. The work follows. The income follows.

Every day your shop sits empty is a customer who went somewhere else.  

The machine is already in the room.

Earnings note: The $2,500/month figure is my result from my own shop after the system was built. It’s not a guarantee. Your results depend on your products, pricing, consistency, market, time, and follow-through.

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