Attention Cricut Owners Who Keep Hearing “You Should Sell These…”
Without quitting your job, buying ads, chasing followers, or learning to act cheerful on video
My name is
Wendy Farris
I live in Zanesville, Ohio. For years, I ran the front desk of a dentist’s office.
I also had a Cricut sitting in my spare bedroom for fourteen months before I charged anyone a dollar for what it made.
Not because I wasn’t good at it. Because nobody ever handed me the business layer.
The pricing math. The Etsy titles buyers can actually find. The follow-up system that brings past customers back.
The minimum order conversation with a real estate agent who wants twelve tumblers in two weeks.
I figured all of that out the slow way. Eight months of trial and error, one lucky $190 order priced by accident, and a $45 small business workshop in Columbus where I finally sat down with someone who showed me I was undercharging bulk orders by 35 percent while 22 repeat buyers sat idle.
I ran the follow-up sequence from the back of that workshop handout. Within 60 days, 11 of those 22 customers came back. Four became regular reorder clients. That one change added $590 to my monthly revenue without a single new customer.
This book is everything I worked out between that accidental first order and the $2,500 a month I clear now.
What You Get
Here’s exactly what comes with The Cricut Cash Business for $27:
The eBook: The Cricut Cash Business
100 pages covering the complete system from product selection through B2B client accounts. Pricing, Etsy SEO, order management, local sales, tax basics, and scaling decisions. Every chapter ends with one specific action to take before opening the next one.
Your Personal Cricut Business Advisor
trained on the pricing system in this book. When you hit a question between chapters, this is where you go.
The Pricing Formula Cheat Sheet
A one-page pricing calculator pre-filled for the six top-selling Cricut products. Materials, machine wear, labor, platform fee. Your floor price for every order, calculated.
The Seasonal Sales Calendar
Which products to push each month, with six-week lead times flagged for Valentine’s Day, Mother’s Day, Halloween, and Christmas.
The 5 Revenue Streams Mind Map
Every income path available from equipment you already own: custom orders, Etsy digital files, local business clients, seasonal wholesale, and craft fair rotation.
The Custom Order Form (Canva Template)
A branded one-page intake form for every customer order. Client name, product, size, color, quantity, due date, price, deposit. Stop orders from living in your head.
The Machine Isn't the Problem
If your Cricut has been making gifts and things people keep telling you to sell, you already have what you need.
- Custom car decals
- Wedding favors
- Tumbler wraps
- Wall quotes
- Seasonal stickers
These are the five products that move consistently. What’s missing isn’t skill. It’s the operating system around the machine you already own.
The first paid order taught me the problem.
In February 2022, a real estate agent named Donna came into the dental office where I worked.
She saw a tumbler I made for our receptionist’s birthday and asked if I could make twelve for a client appreciation event. I said yes. She asked what I charged. I made up a number. She wrote the check without blinking.
That night I did the math. By accident, I had priced the order about right. That bothered me more than if I had priced it wrong. If I had guessed correctly once, I could guess wrong the next ten times. I needed a formula, not a lucky answer.
Here's why most Cricut sellers stay stuck.
The craft layer is overcovered. Ten thousand YouTube videos cover weeding, layering HTV, and calibrating a blade. The business layer is what’s missing.
Most sellers underprice because they leave out time. They count the blank and the vinyl. They forget the 35 minutes spent resizing a name, fixing a cut, weeding small letters, applying transfer tape, and packing the order.
Most sellers lose repeat customers because they finish the order and disappear. I had 22 people who had bought from me more than once and never heard from me again.
Most sellers avoid bulk orders because they’re afraid the customer will say no to the real number. That fear cost me $1,800 in 2022. I was giving away bulk orders at 30 to 40 percent under price. It took sitting down with a business coach at that Columbus workshop to see it clearly. He told me one thing I’ve repeated before every bulk quote since:
The number you're afraid to say is usually the right number.
What the Book Actually Shows You
This book is the Cricut Business Operating System. Eight pieces, in order: product selection, pricing math, Etsy setup, order workflow, repeat customer sequences, local B2B accounts, legal and tax basics, and capacity decisions. Each piece builds on the one before it. That sequence is what turns a machine in a spare bedroom into $2,500 a month.
- Pricing that doesn't leave money behind.
Materials plus machine wear plus labor plus platform fee equals a floor price you never go under. Chapter 2 walks through the math for each of the five products.
- Etsy listings that show up in search.
Keyword research and title structure. Chapter 4 covers both, including how to use EverBee to find what buyers are actually typing.
- An order system that scales.
Without a production log and intake workflow, every busy week turns into a lost order. Chapter 5 builds the system from scratch.
- Local B2B accounts that reorder on a cycle.
Real estate agents, mortgage brokers, schools. Bulk buyers who aren’t shopping Etsy for the lowest price. Chapter 7 is the one most sellers skip and shouldn’t.
- The growth decisions that actually matter.
When to add a second machine. When more hours mean the problem is pricing, not capacity. Chapter 10 is the map.
The Numbers, Straight
I clear $2,500 a month working 15 hours a week from a spare bedroom. Two Cricut Maker 3 machines, a secondhand heat press I paid $180 for, and a 40-customer direct client list that bypasses Etsy entirely.
That’s the steady state. It’s not month one.
Month one runs around $400. By month six, you’re near $1,200 with a real client list forming. At twelve months, you’re at $2,500 with B2B accounts providing a steady floor.
The path runs through the middle: real work, real numbers, in a steady direction.
Pricing is where I lost the most money.
Most people underprice because they leave out time.
They count the blank. They count the vinyl. They forget the 35 minutes they spent resizing a name, fixing a cut, weeding small letters, applying transfer tape, packing the order, and answering three messages.
Time’s part of the price.
In the book, I use this formula:
Materials + Time + Overhead + Margin = Price
That sounds plain because it is.
A single tumbler might land around
$21
A dozen tumblers might land around
$190
A dozen tumblers might land around
$8.50
The number changes by product, material cost, and how long you take. The formula stays the same. The first time you run it, it feels slower than guessing. After that, it gives you a number you can say without apologizing.
That matters when someone asks what you charge while standing right in front of you.
Custom orders need a track to run on.
The customer sends the name. Then the color. Then the size. Then she changes the spelling. If all of that lives in text messages, you will miss something. I did.
The order flow I use now:
When you use the same order every time, the work gets calmer. That’s how a custom order stays paid work instead of a favor with a tracking number.
Customers matter more than followers.
I won’t teach you to become a social media person.
At that Columbus workshop, I heard something that changed how I looked at my index cards of past buyers: “Forty repeat customers beat four thousand followers every day of the week. The follower is a spectator. The customer is a participant.”
I had 22 people who had bought from me more than once and never heard from me again. I ran a two-step follow-up that weekend. Within 60 days, 11 came back. Four became reorder clients on a six-to-eight-week cycle. That shift added $590 to my monthly revenue without a single new customer.
A bride who bought favor stickers may need bridesmaid tumblers. A teacher who ordered classroom decals may need holiday gifts. A real estate agent who bought closing gifts may need another batch in six weeks.
Most sellers finish the order and disappear. I show you how to follow up without being strange about it.
Local accounts can be better than random orders.
The highest-margin work I do doesn’t happen on Etsy. It happens in office buildings.
Real estate agents need a closing gift every time they sell a house. Mortgage brokers live on referrals. Insurance offices want to stay top of mind at renewal. All three need personalized gifts on a recurring cycle and don’t want to spend four hours shopping for them.
I walk into a local real estate office around 10 AM with one sample tumbler and a card. I ask the office manager: I specialize in local closing gifts, names, dates, and neighborhood coordinates. If you ever need sets of twelve for new homeowners, I would love to be your local source. ” I leave the sample and go.
About one in three offices returned my calls within a month. In week seven, I sent a text: “Doing a batch Thursday. Want me to add a dozen to the run? ” That’s the whole system.
That’s quiet money. It pays for materials, then the machine, then the next thing your household needs.
Why $27
Because the information here used to cost ten times this and came buried inside a course with 40 hours of material and no clear starting point.
This book is the starting point. Every chapter is a decision you need to make before the next one makes sense.
Follow it in order. The work follows. The income follows.
Every day your shop sits empty is a customer who went somewhere else. The machine is already in the room.
Inside the Book You'll Learn:
- Why most Cricut sellers stay busy without getting paid correctly
- Which five product types I would start with if I were beginning again
- How to run the pricing formula before you quote a custom order
- What to do when a customer pushes back on price
- How to write Etsy listings around buyer search terms
- How to photograph products without turning your house into a studio
- How to keep custom orders organized before mistakes happen
- Why repeat customers matter more than strangers scrolling past your shop
- How to approach local buyers without sounding like you joined an MLM
- What designs to avoid so you do not put your shop at risk
- How to think about sales tax, Schedule C basics, and when to ask a professional
That last part is not legal or tax advice. I am not your CPA or attorney. I cover the basics in plain English because skipping that layer can cost you later.
If your Cricut has been waiting, this is a fair next step.
You don’t need another stack of vinyl. You probably don’t need a new machine yet. You don’t need to announce a business before you have one listing that makes sense.
You need the next right work in the right order.
If six more months pass, your machine will still be sitting there. Your Etsy shop may still have the same five listings. People may still be saying, “You should sell these.”
The difference is whether you have a price ready when they ask.
Earnings note: The $2,500/month figure is my result from my own shop after the system was built. It’s not a guarantee. Your results depend on your products, pricing, consistency, market, time, and follow-through.
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