Pricing Calculator
What should you actually be charging?
Most people who sell what they make off a cutting machine are undercharging and don’t know it. Usually because they never counted their own time. Put in your numbers and see the real price, free. No email needed to run the math.
(recommended to start)
Your price per unit$0.00
Your order total$0
Most sellers forget to pay themselves for the time. That's the line.
This is the formula from The Cricut Cash Business by Wendy Farris.
You've seen what to charge. The part that trips up most sellers is what comes next — getting found on Etsy after a slow start, and turning one order into a repeat customer.
That's the rest of the system. I'll send you the free preview — the pricing chapter in full, plus the first part of the playbook.
This is the pricing formula from The Cricut Cash Business by Wendy Farris. Built from a real business run out of a spare bedroom in Zanesville, Ohio.
Frequently Asked Questions
What does this calculator actually do?
It takes your materials cost, the time you spend making one item, and your current price, then tells you what you should actually be charging. Most sellers have never factored in their own time. That’s the gap this math closes.
Do I need to sign up or give my email to use it?
No. Put in your numbers and run the math. No email, no account, nothing. The email option is there if you want the free preview chapter sent to you.
What's the hourly rate I should enter?
The calculator defaults to $20/hour, which is a reasonable starting point for most craft sellers. You can change it to whatever feels right for your situation. The goal is to make sure you’re actually counting your time as a cost, because most people don’t.
Where does the $5.55 materials default come from?
It’s a reasonable average across the item types listed, based on what most sellers pay for vinyl, blanks, transfer paper, and consumables at normal retail prices. If your materials cost differs, edit the field. The number is only useful if it reflects your actual costs.
Why does the Etsy fee option add 12%?
Etsy takes a cut through listing fees, transaction fees, and payment processing. The 12% estimate rolls those together into a single adjustment so your price holds after the platform takes its share. If you sell off-platform, you can leave that box unchecked.
The price this gives me feels higher than what I've been charging. Is that normal?
For most people, yes. The single biggest reason craft sellers undercharge is that they never counted their time. When you add labor to materials, the number goes up. That’s not the calculator being wrong. That’s the actual cost of making the thing.
What's The Cricut Cash Business?
It’s a guide by Wendy Farris for people who sell or want to sell what they make on a Cricut or similar cutting machine. The pricing formula in this calculator comes from the book. If you want the full pricing chapter plus the opening section of the playbook, you can get a free preview sent to your email.
Can I use this for items not listed in the dropdown?
The dropdown covers the most common cutting machine products. If yours isn’t listed, pick the closest match and adjust the materials field to match your actual cost. The formula works the same regardless of what you’re making.
You've got the numbers. Now let's make sales.
Learn what to charge, what to sell, and how to get your first Etsy sales.
See how I built it. Read my story.